As we officially announce Reframe’s $5M seed round, I find myself reflecting on the journey that led us here - and the exciting path ahead. Today, we’re not just celebrating funding. We’re celebrating the beginning of a movement to change how we work with computers, not by forcing new habits, but by unleashing the way we’ve always wanted to work.
At its core, Reframe is about solving one of the most pervasive problems in modern work: the mental overload caused by fragmented tools, scattered information, and constant distractions.
While apps and digital platforms have transformed how we collaborate and communicate, they’ve also added complexity and chaos to our workspaces.The proliferation of AI tools hasn’t made it any easier either - if anything, it’s added to the fragmentation. Too often, we find ourselves drowning in notifications, struggling to manage multiple apps, and endlessly toggling between tasks. That cognitive load isn’t just a productivity issue - it’s an obstacle to doing the meaningful, creative work that we’re all capable of.
Building a New Digital Environment
Reframe was born from a simple yet powerful belief - work should flow naturally. Instead of forcing people to adapt to disconnected tools in a graphical user interface (GUI) that hasn’t fundamentally changed in 50 years, we’re creating a digital environment that adapts to the way people naturally think and work.
What we’re building isn’t just a productivity tool - it’s a complete Organized Work Environment (OWE) that brings apps, AI tools, information, tasks, and people together into a unified, context-aware workspace. It doesn’t force you to replace the tools you love; it enhances their compatibility, allowing them to work together effortlessly, guided by context.
Unlike existing systems that treat every app and task as a silo, Reframe integrates everything into Streams of information and context. Imagine sitting down at your computer, and instead of feeling overwhelmed by scattered windows and apps, everything you need is seamlessly organized and ready to support your natural flow of work.
That’s the future we’re building - a workspace where technology supports your natural flow, not disrupts it.
The Bigger Problem We’re Solving
The inefficiencies and lost revenue many companies face are symptoms of a deeper issue in the workplace. At Reframe, we’re not just trying to boost productivity by 10% or 20%. We’re aiming for an order of magnitude improvement (think 10x). This means addressing the root causes of digital disarray: cognitive overload, decision fatigue, and fragmented collaboration. We believe that by solving these issues, we can unlock human capacity for deeper, more creative work.
We’ve spent the last year validating this vision, building the foundation for our product, and listening to users who, like us, are tired of duct-taping together tools that were never meant to work cohesively.
The Path Ahead
This seed funding gave us the momentum to turn our vision into reality. We’re building something unique: a workspace that maintains context across multiple tools, supporting both individual focus and team collaboration. We're hoping to have a limited, private Alpha in the hands of our early adopters by the end of this year, and we’re excited to see how they’ll use it to transform their workflows.
We’re also working on defining the new market category that Reframe will live in - what we're calling the Organized Work Environment (OWE). Again, this approach isn’t about replacing the tools people love or forcing new habits - it’s about making those tools work better together, guided by context and designed to support the flow of work that already feels intuitive.
Gratitude and Commitment
I’m incredibly grateful to the team, our investors, and the entire Reframe community for believing in this vision. Together, we’re not just building a product - we’re unleashing the full potential of how people naturally work by filling the seams between the tools and apps they already use.
As we take the next steps, I remain committed to ensuring that Reframe leads by example - working as one team, showing what’s possible when technology helps, not hinders. I couldn’t be more excited for what lies ahead, and I Iook forward to continuing this journey with you.
If this vision resonates with you, join our waitlist for early access to Reframe's Organized Work Environment and be among the first to experience a workspace that's built for how you naturally work. Together, we can redefine the way technology supports human potential. Sign up now and stay in the loop as we get ready to launch!
